The New Litco Law is Here

Jan 28, 2021

We don’t know how many of you remember this quote from Fight Club, but we think it’s worth repeating:

You are not your job, you’re not how much money you have in the bank. You are not the car you drive. You’re not the contents of your wallet. You are not your *expletive* khakis.

Why do we feel it’s important to share this very untimely quote with you? Simple. Because we wholeheartedly agree. This is the attitude we brought into evolving our brand. Chances are, the word ‘brand’ doesn’t mean a whole lot to you. But we’re willing to bet that a brighter, friendlier look on our website and social media that shows we’re always here for you, might mean a whole bunch.

We know we’re more than a brand. We’re a team of real people, out here to help people find real solutions. Just like you’re more than the job you have or the car you drive. We don’t care how much money you have in the bank. We care about YOU.

Deep down, we wanted to share a look that really resonated with our team and the people we love. That’s exactly what we did. We updated the name. Litco Law. It’s a little easier to remember and a lot easier to say. It’s about the whole team, and not just the family that founded us. Our roots are still super important but we’ve grown a lot in over 45 years. We still care a ton. We’re still here to balance the power. But we wanted to be able to show our authentic, warm, and quirky selves. Follow us on social media for more, and please don’t hesitate to get in touch if you have feedback or if we can help YOU in any way.

Litco Law


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