Hiring Tips

May 15, 2017

LitwiniukYou have been injured in an accident, and now you are thinking of hiring a personal injury lawyer. Maybe you find yourself bombarded by advertising: bus benches, newspapers, billboards, radio, and even TV are covered with ads for personal injury lawyers begging you to call. You search Google, and find another barrage of ads before you even get to the search results, where you find page after page of personal injury lawyers. How are you supposed to choose? If you are thinking of hiring a personal injury lawyer, read this first and save yourself a lot of trouble and confusion.

Start Here

If you start researching personal injury lawyers in Alberta, you will probably notice one thing very quickly: it is hard to find information from a neutral source. In other words, you will find that those who stand to make money from your attention provide most of the information. Injury lawyers post information hoping that you will hire them. Legal directories hope you will click so they can make money advertising to you. Referral sites hope they can send you on to a personal injury lawyer as a “lead” and make money. That does not necessarily mean the information provided by these sites is bad or untrue, it is simply a reminder to consider the source of information you find on the internet, and possible motives behind publishing that information.

Marketing Madness

Injury lawyer marketing is everywhere, and in the absence of greater regulation, we are only going to see more of it. Law Societies across Canada regulate lawyer advertising in every province and territory. Some societies, however, may lack the funding, staff, and even the will to police the massive volume of injury lawyer advertising. At best, we can say that enforcement is uneven from jurisdiction to jurisdiction. This means that consumers may be exposed to marketing that is at best misleading and at worst outright untrue, which can hurt public confidence in the legal profession. So how can you separate fact from fiction? Here is what to watch for:

Avoiding the “Bait-and-Switch”

Do the services, prices, or terms promised in the lawyer’s marketing match what is actually provided? In practice, this can be harder to determine than you might think. Here are some things you can do to avoid the “bait-and-switch”:

Protect Yourself

We believe that an informed client is ultimately a happier client; if you think you are getting one thing from your lawyer and end up with something different, you are probably not going to be satisfied. That is why we share as much information as we can about the personal injury claim process in Alberta and how we work with and for you, from start to finish. Maybe we are the right lawyers for you, and maybe not, but how can you make an informed decision without all the right information? Here are some of the resources we provide to help you make your choice:

The best defense against aggressive marketing and confusing or deceptive practices is a good education. Google the names of the firms or lawyers you are considering and find out what unbiased sources say about them. If a firm has an award or designation listed on its website, research the source and the criteria for receiving it – you might be surprised. Ask your friends, family, and medical professionals for a personal referral; non-lawyers cannot receive referral fees for referring you to a lawyer. Look for well-established, successful firms that do not rely as heavily on advertising. If a firm can stay in business for a long time without heavy advertising, it is probably doing something right.


Request a Call

Fill out the form to request a call back within 24 hours. We're here for you.

    IMPORTANT! If you agree to an insurance company’s settlement offer, you give up your legal right to pursue a personal injury claim. It is best to assess the full extent of your injuries and how they will affect your life before you accept an offer. Please note that you have a maximum of two years from the date of the accident to file an injury claim in Alberta.

    Have more legal questions?

    Contact our legal team today for help by booking a free consultation.

    Call (403) 273-8580orsubmit online form


    Subscribe to get insider info and all the latest Litco Law news first